Better in Business: Marketing self-audit – how and why?
Everyone talks about marketing, but is everyone talking about the same thing? What does your marketing look like? And is it working?
Everyone talks about marketing, but is everyone talking about the same thing? What does your marketing look like? And is it working?
No matter how good you might be at selling, if you don’t have a clear payment program for your services and an efficient accounts receivable function, your business will never thrive. Collecting payment for services is a fact of life. If customers or clients enter into a transaction with you there is an expectation that…
There are THREE parts to effectively managing tax. Most business owners are familiar with the first two: Tax reporting that comprises preparation of a range of tax returns required by the ATO; and tax payments which are the direct result of the aforementioned tax reports.
‘It’ll be quicker to do it myself’. Wrong! Successful leaders delegate, and so should you. Beware. It’s tempting to think that by the time you’ve explained a task to someone else, you could have finished it yourself.
You’ve made good progress on a key task. Then it starts. The phone rings, the emails arrive and there’s someone else at your office door. You already have a list of priorities for the day. What do you do?
The ability of some business leaders to shape a strong, harmonious and sustainable team is both an art and a science, and always impressive. The leader who has habits in place for creating a cohesive team really is worth their weight in gold.
For business owners, there’s huge potential for you to be distracted from working efficiently through your priority tasks. Distraction simply goes with the territory – think email, social media, phone calls and texts from colleagues, employees, suppliers, customers and more.
‘The power of an idea is in its implementation.’ I couldn’t agree more with business coach Michael Sheargold. It takes implementation to transform a concept into reality and to put a plan into practice, but it’s easier said than done. Effective implementation requires time, strategy, purposeful communication and follow-up.
Behind a successful business there’s always a business leader with the ‘high standards habit’. What happens in your business every day reflects your clearly communicated expectations of quality: in attitude, processes and outcomes.
They say that a fish rots from the head. Forgive me for likening your business to a dead Barramundi, but this graphic image is helpful for reminding you that as the business owner, you are the ‘head’, and that your leadership habits will influence your team – the ‘body’ – of your business.