CORE IN THE MEDIA - TOUGH LOVE EARNS RESULTS IN BUSINESS

 Sunshine Coast Daily MyBusiness Section 30th June 2009

 If you want an accountant or business coach to simply process your tax return or massage your ego with meaningless platitudes, don't call Ashley McGuirk.
The director of 13-year-old Coast firm Core Business and Management Advice and its business coaching division called 10X said his MO was all about tough love.

“We talk about practical business improvement ideas,” he said. “We've got an opinion and people want to know what our opinion is.

“We keep people accountable...there is monthly or quarterly accountability to us to deliver on projects or achieve certain measurement metrics.“If they don't perform, we want to know why. “Clients respond and respect it. Our clients are small to medium businesses and the mums and dads are only accountable to themselves at the end of the day. They need a third party who can empathise and help them set realistic goals.”

Core is running a business event titled “Seven keys to business success” at Kawana on July 16 which will outline ways to increase profits, win more customers and farewell crazy hours.

“Small and medium businesses have the same issues as we have in terms of staff, IT, debtor collection and cash flow,” Mr McGuirk said. “This is about thriving, not surviving, because it's important businesses recognise if they make themselves robust in the current economy...and for some, robust might mean breaking even or having a marginal increase; for others it might be improving your systems, getting the right people or improving your market share.

“But if you are going to be stronger in this market, how good are you going to be in 12 months time?

“People will walk away with quick wins in that they will all get a workbook and two dozen strategies they can implement the next day.”Tickets to the workshop are $298 each, with an early bird rate of $198 for registrations prior to July 7.

For bookings, phone Etain Nolan on 5438 8088